New logo. New website. Same mission.
|EISELE makes swift progress with transformation process, changes reflected in new brand identity|
|The well-established premium manufacturer of pumps and agitators is repositioning its brand while remaining true to itself|
|Sigmaringen, 10 May 2021 – EISELE is a leading manufacturer of pumps and agitators for the agricultural and biogas sectors, and has been established for over 130 years. Now, with a streamlined product portfolio and modernised brand identity, the company is repositioning itself and embracing digitalisation to lay the foundations for further growth in European and international markets. Eisele is currently informing its trading partners to prepare them for the changes and the new brand identity. Digitalisation activities will lead to more efficient, more transparent processes, which will also benefit the company’s 100+ employees. |
Breaking new ground after generation change
The driving force behind the changes and modernisation is Dominik Eisele, who is the fifth generation to manage the family business. Since taking the helm in 2017, he has initiated a number of innovations and steps that are now yielding results and further advancing the company’s transformation process. The new brand identity and modernised image underpin this shift and symbolise the bridge between traditional values and a digital future.
In 2015, nurse trailer production was ceased and the company was able to concentrate on its real core business of pumps and agitators. Now Dominik Eisele is pressing ahead with the transformation. The efforts are paying off, including the development of particularly energy-efficient products – such as a new submersible motor agitator whose electric drive meets the requirements of efficiency class IE5, with an efficiency of more than 96%.
In Eisele’s new research and development test centre, products are taken from prototype to series production readiness, quality standards are redefined, and all pumps and agitators are performance-tested. Following the construction of a new factory building and the introduction of lean production, many business activities have been digitalised in recent years and optimised for efficiency with the aid of process-oriented solutions.
The large vertical range of manufacture has been maintained, as Eisele continues to produce most of its components itself. This reduces the number of purchased parts and means less dependence on supplier firms. Long-term component availability allows products to be maintained for many years after delivery.
Dominik Eisele, CEO of the family-owned company, says about the transformation: “To stand still is to go backwards – so to drive Eisele forwards we ensure the continuous development of every single one of our employees. This progress is reflected in our new brand identity. For us, this represents another milestone on our path of transformation and growth in international markets.”
Knowledge in motion – the only constant is change
As part of the comprehensive brand relaunch, the website has been given a full makeover both visually and in terms of its content and technology (including for mobile devices). The new product pages clearly emphasise the pumps and agitators. An index card style presentation of the models provides a better overview of key product features and applications. Prospective customers can now find the new clear and concise product data sheets more quickly, and access further information. For international visitors, the English version of the new website will be available from July.
Current and upcoming innovations are also reflected in the new brand identity, for example in the revised and refreshed company logo. It symbolises movement, and shows that time does not stand still at Eisele. From now on, the logo will appear on all Eisele products and be clearly readable from a distance. The company’s new tagline “Knowledge in motion” underlines the focus on greater agility: it communicates Eisele’s goal of continuous development and improvement, and at the same time relates directly to the products, which also keep things moving.